Children of a Lesser God Essay Example for Free

Children of a Lesser God Essay This film is based on a stage play of the same title. It tells about James Leeds, a man who teaches children with special needs in a school for the deaf and those who are hard of hearing. He is a devoted and inventive teacher who shows a deep compassion for his students, applying teaching methods he could think of just to draw out the interest of his students to learn, do more and accomplish things to the fullest of their capacity. James meets and falls in love with Sarah Norman, a beautiful woman who works for the same school and has been deaf since she was a baby. At first Sarah avoids James until he is able to draw her out from her shell and eventually he is able to convince her to live together. Sarah is full of bitterness, hurt and other emotional scars over the mistreatment she experienced while she was growing up because of her impairment and this jeopardizes their relationship. Sarah has to come to terms with her personal issues and needs to feel that she is an independent woman. In due course, they are able to settle things amidst the difficulties they come across in communication. The movie made me realize the significance of communication among people and people who have communication disorders should be given special attention in order for them to be heard. Even individuals who are fully capacitated physically have a hard time in getting messages understood. I just hope that there will be more teachers like James Leeds in this world who loves what he does and changes the lives of other people. The movie, which focuses mostly on the hearing impaired, is very much relevant to this course. It gives us the glimpse of how they live and struggle to be understood and to understand others. It portrays the complexity of their lives and helps us appreciate how difficult things are for them and moves us to do something for them. WORKS CITED Children of a Lesser God. Dir. Randa Haines. Perfs. William Hurt, Marlee Matlin, Piper Laurie, Phillip Bosco. VCD. Paramount Pictures, 1986.

The Definition Of Supportive Leadership Management Essay

The Definition Of Supportive Leadership Management Essay INTRODUCTION Leadership is defined as a process of influencing people to accomplish the mission, inspiring their commitment, and improving the organisation ( www.mindef.gov.sg 4/12/09 ). As defined leadership is a continuous process it is a chain of influencing and achieving. Moreover leadership is basically depends on the behavior of a leader, it means the way leader handles the group it can be charismatic leadership where followers are truly depend on the leader with high vision, participative leadership where followers are allowed to take part in group discussions and they participate in the final decision, directive leadership where leader is strict with his rules and give directions, supportive leadership where leader consider followers problems and grievances or reward and punishment leadership where reward or punishment is given on the basis of final task results. In this assignment the main objective is to come up with my own leadership style and to show how effective it is in terms of handling change. Also the important aspect of this assignment is to show the factors which help the change to get the tag of effective change. SUPPORTIVE LEADERSHIP The leadership style I use to follow is Supportive leadership because according to me the followers are as important as task. The goals can only be achieve with the help of followers if followers are facing any problem either in their personal life or under organization roof the affect of that problem can be clearly measured from their task results. Moreover I use self made theory in my leadership which is Get addict an achieve , according to this a person can achieve any thing but the conditions is that the person must be addicted to it. If followers are facing any grievances they can not be addicted towards achievement. Supportive leader in my way does not only mean handling grievances of followers but I call myself supportive leader because I plan my tactics towards achieving a goal according to the followers ability and skills moreover according to their willingness and motivation towards work. Supportive leadership is It leads people: It doesnt drive them. It involves them: It d oesnt coerce them. It never loses sight of the most important principle governing any project involving human beings: namely, that people are more important than things, ( Kriyananda, www.crystalclarity.com 4/12/09 ). Supportive leadership is working along with followers guiding them helping them instead of working ahead of them. Human beings are most important aspect of this type of leadership. According to me this leadership can be done effectively if leaders treat followers as one who work with him rather work for him. Being the basket ball captain for two consecutive years I applied my leadership style and maintained a team. My basket ball team called Descent Killerz was one of the most conflicted team. Being the youngest in the team I learned a lot about my team members , the team was on loosing streak and the main problem of the team was conflicts between team members. The coach of the team had tried all his best efforts to improve the team and reduce the conflicts but he was failed. I was youngest in the team and new member as well, my friendly nature helped me making friendship with all of the players of my team. My understanding ability made me the favourite in the team members, ignoring my problem of unable to make dunks, the team let me play for them. Sooner I was appointed as a captain of the team only because of my supportive nature and supportive leadership behavior. I was the one who solved the conflicts of the team as every player was frank with me and use to share his problem which helped me to understand the main problem of conflicts which was a poor formation. Players were playing in a poo r formation which was disturbing them, some of the times defenders were used in attack which was uncomfortable for the players. I had a talk about this with my coach and he changed the formation according to the abilities of the players which eliminated the conflicts between the team players and I achieved a team with decency and named it Descent Killerz. My style of leadership i.e. supportive leadership was proved efficient at that time. And according to me this type of leadership behavior always come up with efficiency in achieving the goals. TYPES OF SUPPORTIVE LEADERSHIP BEHAVIORS Showing concern for followers need : A supportive leader should concern the needs of followers and then try to fulfil them for increasing the efficiency of the followers. Being considerate and understanding : Understanding the problems of followers and them try to eliminate them makes the supportive leadership in action. Showing trust and respect : As supportive leader works with followers so the main responsibility of such leader is to respect his followers and trust them. ( www.skagitwatershed.org 4/12/09 ) Being friendly informative, and encouraging : Supportive leader should be friendly with his followers and try to provide as information as he can to make the employees efficient and most importantly he should always encourage his followers towards achievement of goals. Being sympathetic to others problems : Supportive leaders should be sympathetic toward the problems of followers if they are not serious towards the problems of their followers they will not share their problems with the leader then. Helping followers develop abilities and careers : Supportive leaders are the one who help the followers to improve their abilities and advise them toward a good career. SITUATIONAL FACTORS THAT ENHANCES SUPPORTIVE LEADERSHIP FOLLOWERS CHARACTERISTICS : Low self confidence Low self esteem Insecurity Expectations that leader will be supportive High growth need TASK CHARACTERISTICS Dissatisfying Stressful Highly structured Requires creativity Requires learning ORGANIZATIONAL GROUP CHARACTERISTICS External conflict Newly formed group Cohesive group with shared beliefs in leader Formal plans, goals procedures Mission emphasizing human services Authoritarian superior SITUATIONAL FACTORS THAT NEUTRALIZE SUPPORTIVE LEADERSHIP Dogmatic Followers Large Size of Group High Level Job Broad Task Scope FACTORS OF MANAGING CHANGE IN AN ORGANIZATION : The factors that contribute to effectiveness of leadership in relation to managing change in an organization are as follow : Followers support : if a change is supported by the followers it makes an easy task for a leader to manage that change. For example if change is less absenteeism and followers are supporting this change by reducing their number of leaves. Followers understanding : one of the most important thing is understanding . If followers are understanding the change it becomes easy for followers to follow the change. Moreover an understandable change becomes more easy for a leader to manage. Followers trust : followers who trust their leaders will always trust any change made by their leader. As an organization is made on trust between people it is one of the most important thing. As trust-able leaders are always welcome by followers so does their changes Situation : the situational factor can help a leader to manage a change easily as the change always depends on the situation it is arrived on. For example if employees were feeling a hectic schedule and them leader come up with change in timings and breaking the schedule with certain breaks, this type of change depends on the situation. Rules : if a change comes as a rule of company it becomes too easy for a leader to manage it as it is compulsory to follow it. For example if company comes as change in rules for not allowing smoking in premises it becomes compulsory to be follow by followers without an argue. Acceptance : If change is accepted by the followers it is easy to manage it. For example if the change is in timings of lunch and followers accept it then there is no need to worry about managing that change by a leader. Expectations : if the change is according to the expectations of the employees then there is no need to manage that change. For examples staff was demanding 15 days vacations in the time of Christmas and new year and company agrees on it then their will be no need to mange such a change. Superiors support : if the change created by a leader is supported by its superior then it become less hectic for leader to manage it. But if superiors are against the change then it is difficult for leader to mange it. For example if leader says that every body should be their in office by 8.30 in the morning and its superior comes at 10 am it becomes difficult for him to handle. Feedback : the most important aspect of managing is feedback as it comes as a report card to the manager for his performance and if the result is not good it indicates that there is need for better management. CONCLUSION In conclusion it can be said that how effective is the supportive leadership is. Supportive leadership not only help followers to work efficiently but it also provides bundles of knowledge to the leader as supportive leadership behavior helps leader to interact with each and every of his follower. Supportive leadership can be used mostly but it can be non-effective where the number of followers are many, as a leader can not create personal relations with huge number of followers. In the assignment I shared my own personal experience with this type of leadership and for me this leadership behavior was a huge success.

Marketing orientation and its importance in planning

Marketing orientation and its importance in planning Harris (2002, p. 247) Defines Marketing Orientation as The extent to which an organisation is perceived to act in a coordinated, customer and competitor-oriented fashion. Narver and Slaters (1990) also confirm there are three dimensions of Marketing Orientation, customer orientation, competitor orientation, and interfunctional coordination. With marketing orientation, a business revolves its strategic decisions around the wants and needs of the target market, including potential customers. A company that is marketing-orientated has the commitment to valuing customers and the customers needs. In fact, it can even contribute to the transformation of a companys business culture. This marketing concept involves three essential steps in being customer-focused. First, the wants and needs of the customers are researched and identified. Then, the research outputs are studied by the marketers and new products are created based on the consumer needs. Finally, customer satisfaction is aimed after public awareness and introduction of the product is made. A marketing-orientated business is characterised by various attributes. The company makes good and extensive use of marketing research, develops new and broad products, highlights product value and benefits, uses product innovation methods, and designs supplementary services or customer benefits such as delivery, installation, warranty, and credit availability. All these are geared toward customer advantage. Marketing orientation has three common alternatives which can be adopted by a company and these are sales orientation, product orientation, and production orientation. Looking at Renaults orientation, the conclusion that we have made is that Renault is a market orientated organisation. The reason for this conclusion is Renault is very focused on the needs and wants for the consumer. They have different types of cars focusing on different markets for their customer base. For example, Clio which is marketed at young adults who may have a low budget for purchasing the car. On the other side of the spectrum where the Laguna or Megane could be classed as a high specification family car. Also Renault has many of these cars in a range of sports models. Due to the nature of the business which Renault is involved in they have had to diverse the range of car models which they sell due to its competitors. For example Ford and Vauxhall. Another good example is Renault are in the process of developing hybrid cars and electric cars within its car range. According to Renault (2011) the first electric car will be sold in Israel in 2011 and then in other countries. The reason for this has come from customer demand, consumers are more aware of rises in fuel prices and carbon emissions. This would be a classic example how Renault is a market orientated company. In terms of RD Renault listen to their consumers as different customers have different types of criteria when purchasing a car. Mack (1996) states That to reinforce customer loyalty they involve existing customer in the design of its cars. According to Renault (2011) Renault- Nissan Alliance spend 4 billion Euros on the investment on electric parts. Many Eastern European countries would have a different specification of a car compared to someone in the UK. For example countries such as Bulgaria and Romania need cars that cater for larger families. Also some countries may not require a car which has a soft top due to climate conditions being different in comparison to a country where the weather is hot. Countries where the weather is constantly warm may require cars to have air conditioning. The Renault car called Dacia Logan has created in 2004, this particular type of car was designed for people in developing countries of the world. The car was first sold in Romania at a very cheap price of 5000 Euros and then moved into South America and India after proving a success when the car was first launched. Demographics would play a major role in the RD aspect of the business so Renault would know where and how to market their final end product. Boddy (2008) defines PEST analysis as A technique for indentifying and listing the political, economic, social, technological, environment and legal factors. Political Factors: The political factors in any country are largely responsible to alter a business environment as company may decide to change its business strategy based on the political scenario of the region it is based in. The government of any country regulates power supply, telecom and postal services and finance. The following are the political factors that affect Renault within the UK. Current taxation policy: According to the Trade and Investment minister Digby Jones the UK is becoming least attractive to work and invest due to the taxation policy, which was under pressure from opposition to tax rich foreign investors doing business in the UK. Thus the labour party proposed a cut on taxing investors who are non-UK domiciled. Also a worth mention is VAT which means value added tax. It is charged on most goods and services that are VAT registered. The recent recession has affected a lot of businesses most importantly the car manufacturing in the UK, it can be seen as going through a bad phase for the automobile industry. Thus UK motor agency served a budget to the current Government in the UK and urged it to create a right mix of policies to sustain growth in the segment. Renault decided to follow the following measures to counter any future threats in regards to financial aspect of the same by the following measures: Continue to put pressure on banks to give more loans Support automotive council Freeze fuel duty Following the Kyoto protocol, more political pressure has been imposed to the polluting industries. Regarding the car market, Governments across the world have established some environmental penalties and bonuses to manufacturers and consumers. For customers, they need to pay a tax to the government according to the level of CO2 emissions. This can have a massive influence for buyers, especially with sports car and ones with large engines which are regarded as the most polluting. Economic factors: Osbourn (2011) mentions Chancellor of Exchequer made a budget statement which is meant to reform the nations economy and this time the budget is neutral and also becomes the best place in Europe to invest, which is a good sign for car manufacturers as certain taxes applicable have been cut and import duty has been significantly reduced, which is a sign of relief for car manufacturers. Godlevskaja et al (2011) states: Many OEMs are expanding their model lines to entice new customers and increase overall customer base range. Often at their competitors expense. At the same time growth increase is limited within the auto mobility industry as a whole. in the EU new car demand fell 7.8 per cent to 14.7 million units in 2008 that reflects consumer concerns about the economy the buying power from consumers this could have been down toward the recession, despite this Renault would continuously market themselves to its potential consumers. Having customer awareness makes people want to purchase their vehicles with newer models being introduced. Sociological Factors: These factors constitute various social factors such as cultural aspects, demographics, lifestyles and attitudes. For e.g. Whatever works in one country may not be successful in other, Renault may sell racing cars in France but for a market like India it needs to launch small cars as in this country small cars are much in demand due to the infrastructure of the company and population size. Demographics: Renault is the third largest car manufacturer in the world with its presence across Europe, Asia and even Africa thus it needs to proactive rather than reactive in development in these countries. Its policy of developing strategic alliances with local manufacturers helps it to get an edge in the global scenario as locals know their home market better, they use a tried and tested marketing strategy of targeting the right market segment to see if it works sells. Such alliances apart from fostering industrial harmony also helps in sharing of technological aspects of each firm, and helps develop new products such as the concept of electrical cars to save fuel and protect the environment. Though Renault is a French company it has alliances across the Globe that helps it foster multicultural aspects. In which the sentiments of local population are not hurt as they continue using the same product such as in case of Romania and Korea. Where in Renault acquired Dacia and Samsung motors respectively. Such alliances also help it to launch existing vehicles from one region to the other, also known as market development from Ansoffs matrix. Alà ¡ez-Aller et al (2010) states knowing your customers needs and wants are vital to success to entry strategy within new regions. In depth analysis of macro and micro environment is key when consumers are looking to purchase vehicles. Technological Factors: Any company from any sector catering to any segment needs to change at some point, in order to grow and survive the growing competition from consumers and competitors. Godlevskaja et al (2011) states: Firms must constantly adjust their service portfolios because it is important for companies to have a dynamic service portfolio that is adapted to various customer needs. Consequently companies that fail to do so lose in the long term as the outside world is very competitive and brutal to securing a position in the market. Companies worldwide spend millions of money just to make sure that they do not lag behind if they lack the technical expertises. Renault (2011) quotes directly from its website: Renault is committed to the development and implementation of new technologies into every aspect of our vehicles. Renaults engineers cover every angle roadholding, safety, comfort, soundproofing, etc. in their relentless quest to make motoring a pleasurable experience. Porters five forces analysis and criticism In order to settle a strategy, a company must analyse its industry. However the analysis of its competitor is not enough to understand all the aspects of the business. The types of businesses are various and numerous. But in almost all the industries, Michael E. Porter has identified a common structure composed by five global forces. These are to take into consideration in order to implement a successful strategy. 1. The Analysis For our topic we will consider these five forces within the car industry adapted to the Renault Company. Rivalry among existing competitors Strong competition Very strong competitive rivalry in the cars sector, especially with the brands focusing on a particular market segment. E.g. Audi are becoming leaders on high standard quality cars, while TATA is undertaking the low cost cars segment The Asian manufacturers have a very strong growth thanks to their low cost cars and their quality car is very reliable. E.g. KIA and their 7 years warranty. The structure of the automotive industry is becoming more and more powerful because of all the merges and the joint ventures, so the competition is strong and aggressive. The threat of new entrants Low threat Few new brands entering on the market for these important reasons: The investment that has to be made is extremely important. Especially in the manufacture part of the activity, where the investment must be important if the brand wants to get a competitive advantage The experiment and the know-how are essential elements to have its place on its market, in particular on management of the costs and the competitiveness. The competitors already present are already well known brands. All these companies trend to be restructured into fewer big groups. These implicate that they are more powerful and do not let possibilities for any small new company to enter in the market The threat of substitute Mild/ Relative Threat Even if there are the other ways of transportation, the car remains indispensable nowadays. It is true that sometimes changing the transportation way can have some advantages as the cost (with the low cost airline carrier), the ethic of environment (with ecological way of transports such as trains or the buses) or time in important factor within lsrger cities (with the underground), none of the transport way offer a good mix of utility, convenience, independence, and value afforded by automobiles. Nowadays, the automotive companies have a wide range of product, which can satisfy every demand, in adapting their cars in satisfying every new need, that increases the loyalty of the consumers to use cars. Bargaining power of the suppliers: Dependence Suppliers/Customer The purpose is being to establish a profitable, reliable relation for both parts. But the parts suppliers are sometimes small manufactures so Renault has more pressure to put on its supplier in terms of price However the image of Renault, as a reliable car company also depends on the quality of the car parts Suppliers are also important to Renault in terms of costs, according to Renault (2011): Suppliers account for 80% of total vehicle production costs. It is therefore essential for Renault to gain their commitment and to make them part of its approach to sustainable development Bargaining power of the buyers Strong power of negotiation The consumers are the target of communication campaigns and marketing actions because it is more and more tempted to try other brands The final product are standardised, customers can put the pressure on the different vendors insisting on the fact that an equivalent car can be find from another company for approximately the same price The negotiation can be in the price, but also on obtaining more options or services with same price. This affects the costs to organisations 2. Criticism of the Porters analysis The three new forces The Porter analysis remains one of the most influential marketing and strategy tool. However this analysis has been written by Porter during the 1980s, and the economic world has considerably changed during the last decades. Especially due to the Internet and all the e-business that make evolved most of the industries. Larry Downes, co-author of Unleashing the Killer App: Digital Strategies for Market Dominance relates in the article Beyond Porter that the Porters five forces analysis is no longer a complete tool to opt for a viable strategy. He describes new strategic frameworks composed by three new factors (forces), which permit to analysis the business area more relevantly: The digitalisation Due to increase power of information technology, new business models will be born from the market. This allowed the global awareness of the consumers on the global market. The competitors will now not only be part of the same industry. Now the tour operator Thomas Cook can be a competitor of Renault. These two companies will push their clients to use their money to buy their product when there are the same prices According to Recklies (2008) The old economy used IT as a tool for implementing change. Today technology had become the most important driver for change. Therefore mindsets have changed for organisations and how they operate; the final end product will require an element of technological advances for it to successful in modern society due to social factors. The Globalisation The globalisation of the market is nowadays something that a company cannot afford to ignore. The effects of the globalisation on businesses are betterment in the areas of distribution logistics and communication. The Global companies have to adapt their strategies in function of the global network. These strategies remain more complex than what Porter describe. Its not a question of price or quality for the customers, but trying to reach a type of loyal relationship with a network of partners and consumers. The deregulation One of the big changes in the business from the Porters model is the taking into consideration of the intervention of the governments in the business and in the industries. Because of the action of the states (new laws, new quality requirements, new importation/exportation quotas) the industries and the organisations have to adapt their strategies, finding new alternatives to their business models. These factors became important but they rarely appear into the Porter analysis. So an important Company like Renault cannot focus on this tool to create a solid and successful strategy. The purpose of the five forces model is to define the attractiveness of an industry in relation with theses 5 forces. But according to Dagmar Recklies: In economics, the constellation of factors determines issues like profit maximisation or supernormal profits. So we can conclude that the Porters five forces analysis is a strategy tool that can be used only knowing its limitations and among others tools to be the base of a correct strategy. Place Jobber (2006) defines price as The agreed value placed on the exchange by a buyer and seller. Price is one of the fixed key factors in the marketing mix and should be blended together with all element of the marketing mix, to create customer value. It can be argued then that price interlinks with the other elements of the marketing mix and must be met by supply and demand to achieve its best. Price in the marketing mix is very important to a business as it can determine if a company is successful or not when selling the product, it can be perceived that price can reflect quality when selling to consumers. The price can affect the following areas so its pivotal to have the right pricing strategy to market the right product. Pricing Goals Marketing Mix Price Price can include the cost of production to an organisation and the strategy they use to market the product at a competitive price so consumers decide to use you, rather than your competitors. The price of a product can be sold at a cut-price to boost volume of sales. This can be a strategy used by organisations to gain market share which can have its positives and negatives. Walker (2006) states Having low prices may be perceived by consumers as being low quality. Organisation may market themselves so they may be seen as obtain profits on a short term basis. This is where promotion can be interlinked to a pricing strategy. Organisations spend vast amounts on RD before setting prices on products. It can be argued that firms must price the product in a way which reflects the appropriate position of the product within the market. The balance for organisations is to maximise profits, but to have a consistent amount of sales. Marketers use this strategy as they maybe price orientated within the marketing mix. This is where product development would occur and knowing your target market well. Renault uses price within the marketing mix very well. Throughout its range of cars they have luxury cars including the Laguna all the way down to the Clio which is targeted on price with low maintenance costs. In terms of price to the Renault Clio it can be seen as being priced similar to its major competitors. Considering the Vauxhall Corsa, Ford Fiesta and also Peugeot 206. The pricing strategy of the Renault Clio new ranges from around  £9,000 to  £19,000 plus. There are many factors that can influence the prices of just one particular type of car. For example engine size, motor sport version etc The Clio range has the sport 2000, Dymanique, Gordini and also Bizu. This shows that the product has been diversified to achieve maximum price when selling the product to consumers. Clio Series Price Sport 2000  £16,000 Dymanique  £11,000 Gordini  £19,000 Bizu  £9,000 Walker (1996) shows that all other competitors i.e. Corsa and Fiesta are based around the same pricing strategy. This is because the car industry is large and production costs are not so important and creating the largest profit is not as necessary as it would be for a smaller organisation. The reason for Clio having the same pricing strategy as its competitors is because it is the only model in Renault range to predominately focus on lower cost with low quality from launch. Therefore it needs to be competitive with its rivals. The Clio model has done this very well as new models for the Clio are designed every few years. The Clio has been on the market for over 15 years proving its successfulness to its consumers who are aware of other markets available to them. The following is a perceptual map of small commercial cars sold and its comparison with the Renault Clio. It can be seen that the Clio and Corsa can be placed in the same category as each other, as both focus on price mainly. Other small cars including Audi and BMW focus on both high quality and price as the reputation they have is that its a long term investment. The Skoda Fabia is a low priced car because of the reputation it held from its unreliable past, but its reputation has slow been built back up. High Quality *BMW 1 Series Audi A4* *Skoda FabiaLow Price High Price Vauxhall* Corsa *Renault Clio Low Quality Relationships can be built up between the consumer and the seller. Mack (1996) states that Renault try and use this strategy as much as possible when selling cars. But why do this? They do this to make the consumer feel they are receiving a personalised service. Some dealerships offer free gift as an indirect way of making customers by their product too its competitors. Walker (1998) also says This has been a vital part of our strategy in helping to persuade customers that we can meet their needs especially targeting smaller cars. However it can be argued this strategy possibly may not work in modern society. As many people are aware the automotive industry is very competitive, it is becoming quickly cost orientated in particularly markets, indirect costs such as fuel, insurance and tax. Trade-off analysis could be applied to the Renault Clio. Jobber (2006) says Features such as speed, petrol consumption, brand and price are placed in front of consumers and asked which combinations they prefer. While the Clio Mk 3 was being designed it would have consulted potential buyers, they would have used rd for this because the car was designed to be low cost and wanted as many luxury as possible while concentrating on its core competence its price. However this analysis can have its limitations. When rd is taking place respondents may ask for a lot of things but all these additions may not be feasible. When asked to purchase the car consumers may not be willing to exchange money. Product Jobber (2006) defines product as A good service offered or performed by and organisation or individual, which is capable of satisfying customer needs. To have an effective product that consumers desire, it needs to be prices fairly and requires a Unique Selling Proposition. (USP) Walker et al (1998) states there are four elements which creates a well balanced and successful marketing mix. These included: Matching customer needs Need for balance Creates a competitive advantage Matches corporate resources The product Renault Clio has historically been targeted at the younger aged population who maybe on a budget. The product is a smaller model compared to other ranges in Renault yet also delivering the majority of luxury that other models offer. Including air-conditioning, climate control, Bluetooth and satellite navigation, this makes Clio very positive when it advertises the model to its consumers. The Clio then however meets the criteria set to have an effective marketing mix. Jobber (2006) states that Product development is important. As technology and tastes change, products become out of date and inferior to those of the competition, so companies must replace them with features that customers value. The fundamental feature of the new Clio model is the tom-tom feature. Renault and tom-tom have had to come to an agreement to include the satellite navigation to integrate this within the models. This has given Clio a competitive advantage over external competitors. Having a competitive advantage enables them to charge a premium price. However in few cases charging a premium price for products can have its down fall. Many consumers may not be willing to pay extra for products that may not be essential, consequently consumers will move to Clios competitors such as the 206 and Corsa. The balance is conducted by market research to see what consumers want, referring back to trade off analysis. According to Renault (2011) Clio is its most successful range of car across Europe. This is because the product caters for a broad range of markets. The reason for can be considered when looking at the anatomy of the Clio. The core product (I) would be the car itself and the way it is strategically priced, as being a low value priced car compared to its other cars within its range. The second layer would be products that add value to the overall product. Making it match customer needs and creating a competitive advantage. This could be as mentioned above, tom-tom, Bluetooth, keyless entry system, parking assist sensors and warranties. The outer layer includes extras which maybe indirectly related to the car including after sale support and credit sale. Many augmenting features are closely related to establishing a successful relationship between buyer and seller. ImageAnatomy of a product model A product life cycle (PLC) can determine where the product lies within its life. Many organisation use different strategies to pro-long the life of its product. When a product reaches maximum maturity and seess signs its declining it then considers using Product/Market Ansoff matrix. This involves 4 different strategies that can be used: Product development Diversification Market penetration Market development The reason for this is to maximise profits for Clio. Renault Clio mainly uses product development to change its model throughout years so customers have the opinion of upgrading and keeping up with trends rather than going to competitors. When the Clio was first launched it obviously begins in the introduction phase of the PLC and is strategically priced high. Jobber (2006) states that the Strategic marketing objective is to build sales by expanding the market for the product. The growth stage is next to follow, there is increase of sales and profit growth. The reason for this is due to increase in promotion by creating awareness. Renault Clio use TV advertising predominately to penetrate the market. They also have their own Renault TV channel. The maturity stage is where the product sales are at its peak whilst time is increasing. This is where the organisation may offer discounts or extra such as warranties. This is also the stage where product improvements occur at the peak of the maturity stage. The reasons for this include: Maintain competitive advantage Future growth First move advantage The decline stage is the final process of the PLC, the reason for this according to Walker (1998) is due to technological superior substitutes and also consumers change in preferences due to competition. The Renault Clio was an innovation that Renault developed due to competition from its competitors. According to Bloomberg Businessweek (2006) Renault was at number 49. Its competitors did not even reach the top 100 of innovated companies. Other automotive companies included within the list lower than number 49, Nissan and Volvo. This information could now be argued because companies such as Ford, Volkswagen and Toyota are much more innovated in 2010 as they have developed cars whilst considering external factors such as the environmental factors. (Development of the Hybrid car) Distribution Mix Marketing The distribution policy includes all decisions and actions that can be related to the delivery of our product to the customer. There are two different ways of distribution existing for Renaults company. Business to Business (B to B) = Company Retailer Consumer Business to Consumer (B to C) = Company Consumer Engineering Renault is one of the biggest car industries worldwide. It is present through the world in around 201 countries, including Europe, North, Central and South America, Africa, Asia and Oceania. An international engineering; closer to the markets. The Techno Center (France) Engineering: The Renault Group is deployed globally. It revolves around two components: Engineering Central, the heart of the system and regional engineering spread over Renaults strategic markets. Engineering centers: The Techno Center (France), the heart of the engineering world Renault Technologies Americas Renault Technologies Romania Renault Technologies Spain Renault Samsun Technical Center This organisation is based on a standardised process of engineering at Renault World of unified technical standards, defining key functions and technical harmonisation of policies. A well-developed network of design centers Renault Design America Latina in Sao Paulo The group relies on a parallel network of five satellites design centers. Observatories real trends these emerging centers of vehicles for new markets. They are involved from the launch of a new project through to the production of the final concept car. The design centers are: Renault Design Paris Renault Design Central Europe Renault Design America Latina Renault Samsung Design Renault Design India Two objectives are Warranty the best customer satisfaction all around the world Produce close to the markets Renaults industry realises two type of sell: Either to the customers or to companies. But, all confounded, Renault has realised for the Year 2010 reporting record sales volumes with 2.6 million vehicles sold. Thanks to its positioning, essentially outside Europe, in the emerging countries, Renault has bounded its sales. Heres a graph which represents the market where Renault is present in 2010: It is important to understand that the Clio is one of the best vehicles brand for Renault. In about 20 years, it has won more than 10 million customers around the world (100 countries). This success is thanks to a styling, comfort, safety, versatility and different equipment package worthy of cars from the next segment up. Renault February 2011 sales in Europe region In February 2011, by

Voltaire :: Essays Papers

Voltaire Francois Marie Arouet (pen name Voltaire) was born on November 21, 1694 in Paris. Voltaire's style, wit, intelligence and keen sense of justice made him one of France's greatest writers and philosophers. Young Francois Marie received an excellent education at a Jesuit school. He left school at 16 and soon formed friendships with a group of sophisticated Parisian aristocrats. Paris society sought his company for his cleverness, humor and remarkable ability to write verse. In 1717 he was arrested for writing a series of satirical verses ridiculing the French government, and was imprisoned in the Bastille. During his eleven months in prison he wrote his first major play, "Oedipe," which achieved great success in 1718. He adopted his pen name "Voltaire" the same year. In 1726 Voltaire insulted a powerful young nobleman and was given two options: imprisonment or exile. He chose exile and from 1726 to 1729 lived in England. While in England Voltaire was attracted to the philosophy of John Locke and ideas of the great scientist Sir Isaac Newton. After his return to Paris he wrote a book praising English customs and institutions. The book was thought to criticize the French government and Voltaire was forced to flee Paris again. In 1759 Voltaire purchased an estate called "Ferney" near the French-Swiss border where he lived until just before of his death. Ferney soon became the intellectual capitol of Europe. Throughout his years in exile Voltaire produced a constant flow of books, plays, pamphlets, and letters. He was a voice of reason, and an outspoken critic of religious intolerance and persecution. Voltaire returned to a hero's welcome in Paris at age 83. The excitement of the trip was too much for him and he died in Paris. Because of his criticism of the church Voltaire was denied burial in church ground.

Free Macbeth Essays: Foreshadowing the Apparitions -- GCSE Coursework

Foreshadowing the Apparitions in MacBeth One would question the credibility of the enigmatic apparitions within Macbeth's renowned Act IV, Scene i. Shakespeare gains the audience's acceptance of the three mystically summoned apparitions through methodically foreshadowing a supernatural event is about to occur. Each stance of Shakespeare's foreshadowing -- cauldron potions, Hecate, the second witch's awareness of MacBeth, and stage direction -- contributes to the believability of the apparitions' appearance in the play. The fact the witches were mixing a "poisoned (IV,i,5)" concoction upon the entrance of MacBeth implies "trouble (IV,i,10)." Three witches circling around a cauldron, throwing in items such as "baboon's blood (IV,i,37)" foreshadows something dark and mysterious will happen. Hecate, the queen of the witches, "commends (IV,i,39)" the witches for their "pains (IV,i,39)," upon entrance to the witchery drenched stage. Hecate also uses a device similar to the royal we. She implies that the entirety of the populous will benefit from the outcome of the p...

Humanity versus Virtual Reality Essay -- William Wordsworth Technology

Humanity versus Virtual Reality . . . Aiding this process was a definition of information, formalized by Claude Shannon and Norbert Wiener, that conceptualized information as an entity distinct from the substrates carrying it. From this formulation, it was a small step to think of information as a kind of bodiless fluid that could flow between different substrates without loss of meaning or form. Writing nearly four decades after Turing, Hans Moravec proposed that human identity is essentially an informational pattern rather than an embodied enaction. —N. Katherine Hayles, "How We Became Posthuman" William Wordsworth was well aware of the effect of technology upon human beings. Of course he would have been speculating had he tried to predict what life would be like in the 21st century; he could not have predicted the internet, for example. As one reads contemporary literature, particularly that which deals with virtual reality or the cyber-punk genre, one begins to see the ways in which Wordsworth's romantic thinking has infiltrated writers' and artists' perception of reality and the human mind. In Wordsworth's The Prelude (1805), Book Twelfth, the poem of primary interest in this essay, Wordsworth questions and contemplates the relationship of the external world with the human mind and perception, which becomes a question about the human soul. Virtual reality and Wordsworth's romanticism have this in common: they are interested in the relationship of the human being with his environment. Virtual reality involves the sensory stimuli of a person in an artificial environment. For Wordsworth, that which gives meaning to the human experience is the environment that is as real and as genuine as the person interacting within the... ...tities. That which gives us the energy to live and continue creating a society in which we want to live comes from something much larger than science. Reason and logic fail in giving humanity's quest for meaning an answer that is satisfactory and complete. The truth is not compiled or realized with an ordered inquiry; scientists will never find an equation for love. People must look beyond logic in order to realize the extent and the meaning of life. Works Cited Hayles, Katherine N. Prologue. How We Became Posthuman. Chicago: University of Chicago Press, 1999. Stephenson, Neal. The Diamond Age. Or, A Young Lady's Illustrated Primer. New York: Bantam Spectra, 1995. Wordsworth, William. "Book Twelfth." The Prelude. 1805. The Prelude: 1799, 1805, 1850. Eds. Jonathan Wordsworth, M.H. Abrams, and Stephen Gill. New York: WW Norton & Company, 1979. 436-456.

Education Is Life Iself Essay

Once John Dewey said, â€Å"Education is not preparation for life; education is life itself.† It is quite difficult, even impossible to contend for the statement. We should clearly understand that education is a long process which lasts for the whole life. More than that life is the best teacher we might ever have. In other words, we can denote that we live educating ourselves and educate ourselves for living. First of all, it is interesting to note that the notions â€Å"education† and â€Å"life† can be regarded as identical ones. The matter is that speaking about education we keep in mind that it is not just a period of life but a lifelong process of learning. As Albert Einstein once noticed, â€Å"Intellectual growth should commence at birth and cease only at growth.† Keeping to the point it should be also mentioned that education can be given and taken anywhere – at school, university or home. It doesn’t matter. However, there is no better teacher than life itself. Nobody can dispute it. People learn much deeper and more effectively through their own actions and mistakes. Life motivates, directs, controls and evaluates us. Life teaches us. What is more important, life is always fair towards us. That is why we consider life to be the best teacher. To sum up, it should be said that every person has his own attitude towards education. For some people education seems to be an obligation, even a burden, for others it is the meaning of life, for the rest it can be a means to achieve some higher goals†¦ but there is no doubt, education is the most powerful tool that has a certain impact on our lives. The other question is how to use this tool. Nukhayeva Kamila